Our colleague Patrice van de Walle is offering a one day workshop to help answer all your questions on using video on your website. The workshops will run in Brussels on 22nd April 2011 and in London on 6th May … Continue reading
Advertising is not about selling. It is about influencing; about kindling desire; about fueling passion. Advertising is about converting ‘want’ to ‘need.’ It is about mind steering. Advertising is powerful so it must be used responsibly. Think of your favorite … Continue reading
Much has been written about building a winning brand and about the importance of brand and branding in general. In my view successful branding is the culmination of a 2 – step process which is as follows: 1. Ask: What … Continue reading
